2min chapter

How I Built This with Guy Raz cover image

Kenneth Cole: Kenneth Cole

How I Built This with Guy Raz

CHAPTER

I'm a Pro Bono Advertiser, and I've Done a Lot of Advertising, but I Don't Know How to Do It.

The campaign, in many ways, changed the man. It changed the brand, and it changed business n in a profound way. Because all of a sudden you became more focused on a social mission. We became, what we were doing just became important, and it became meaningful. I'm looking at that ad, it's so cool. I just seeing all these young faces, christie brinkley and andy mc dowell and poulyna porscope and all these kids. So at the time, i now had the message. I hadnt ta. I dea and i ran. Ande did it. The studio was donated. Hairmake up, i think...

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