Blog Posts - Is That Really a Good Idea?

One of the highest converting things we've ever given away is simply an ebook with all our blog posts in it. If you're really at a loss for what to do, you can just take the text of your blog post, cut and paste that into a word processor, and save that as a PDF. Another thing that works is, like we said, resource guides. So they get the recipe there on the blog post. But if they want to keep it on their computer and people have the psychological need to physically possess things, so they can always go back to your website. They can enter in their email address and get that PDF.