The 'Saturday Night Magic' Is a Good Idea

Saturdays used to be the highest rate of tvs. T v day was abandoned by all the networks at some point about 15 years ago. The idea about saturday was that, when demographics became important for advertising, the people who are home on a s Saturday night are old people who don't have any place to go. I do though think, i don't know, you coud just premite it on friday night.