Twitter has officially begun rebranding itself as ex. Hilarious. The letter X in the new logo is the monotype special Alphabet's for font, which also looks similar to a standard character added to Unicode in 2001. On Monday, a worker on a cherry picker began dismantling the sign on X's San Francisco headquarters. However, it appears they failed to inform the building's owner who called the police. This left the sign simply reading er. Highly applicable.

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