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20min chapter
374. Question Time: Why The US Needs A Leader Of The Opposition
The Rest Is Politics
Strategic Communication in Modern Politics
This chapter explores the complexities of communication within large organizations, particularly in political contexts, by drawing parallels between NATO and coalition governments. It highlights the importance of adapting communication strategies in the age of social media while retaining foundational principles, emphasizing the need for leaders to engage actively with new platforms. The discussion also addresses public perception, political messaging, and the scrutiny politicians face regarding their past experiences and qualifications.
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