Importance of Knowing the Drop-off Point in Email Deliverability

This chapter explores the significance of understanding the drop-off point in email deliverability, particularly when it reaches 80%. It explains how the composition of an email list can impact deliverability based on the domain and emphasizes the importance of proper segmentation to minimize risks. The chapter also discusses the setup of D Mark, DKIM, and SPF, and advises against consolidating all sources into one domain for better troubleshooting and segmentation capabilities.