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Daniel Ek: How Spotify Revolutionized The Music Business

Pattern Breakers

CHAPTER

The Importance of Pattern Breakers in Startups

A lot of the great startups are what we like to call pattern breakers. They propose a new product idea that can't be compared to anything that's come before. Spotify is now no longer a startup, right? It's a big company. I have a somewhat contrarian view on this sort of founders to CEO thing. And even when I started Spotify, it was not clear that I would be the long term CEO.

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