Filmmakers were asked to spend time with Lego's most committed, fanatical customers. They would be the ones dedicated to its preservation and they would create an amazing movie that held Lego at its heart. "Apparently the one thing that is absolutely forbidden even amongst the adult Lego fans, you're never allowed to use glue," he says.
Imagine you’re trying to solve a problem, but none of your options are all that great. You could walk away. Or you could try to take the best from two inadequate options to reach a smarter, strategic solution.