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Solving Problems with Integrative Thinking

HBR On Strategy

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How to Make a Better Movie With Lego

Filmmakers were asked to spend time with Lego's most committed, fanatical customers. They would be the ones dedicated to its preservation and they would create an amazing movie that held Lego at its heart. "Apparently the one thing that is absolutely forbidden even amongst the adult Lego fans, you're never allowed to use glue," he says.

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