The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

523: Boston Consulting Group's Martin Reeves on 'The Imagination Machine' (Strategy Skills classics)

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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Navigating the Six Stages of Idea Transformation

This chapter outlines a systematic approach to idea development, focusing on six key stages that transform concepts into successful outcomes. It emphasizes the importance of engaging with reality and socializing ideas while addressing the challenges of institutionalizing successful concepts for ongoing organizational success.

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