Is There a Difference Between Distribution and Repurposing in Zero-Click World?
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Evolving Content Strategies: Distribution vs. Repurposing
This chapter explores the changing dynamics of content distribution and repurposing in light of recent AI advancements. The speakers clarify the differences between effectively delivering content to audiences and creative transformations of that content for various channels. They also emphasize the innovative use of podcasts to generate diverse content types while navigating challenges posed by platform restrictions.
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