How Do You Get Your Content Out There?

Lyseni: How do you avoid the problem where, if you do a few pieces of content around a particular brand, you start to become indelibly linked to that brand. "I don't actually see a problem with that," he says. He's looking for other leaders and trustworthy community members that are doing this type of thing to join a highly visible team. And then we have a group of highly engaging individuals that enjoy doing this but also trust what they're talking about.