12min chapter

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Ep 368: Nick Shackelford BREZes to a Milly in 8 Months – THC Meets CPG

DTC Podcast

CHAPTER

Exploring Tool Stack and Data in the CBG Space

In this chapter, they discuss their tool stack in the CBG space and mention two tools: stay.ai and after sell. They explain how stay.ai helps with their attention program and customer portal, while after sell aids in post-purchase and increasing initial purchase AOV. They also share data on the holiday season, including an increase in early offers and conversion rates but a decrease in AOV.

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