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Ep 368: Nick Shackelford BREZes to a Milly in 8 Months – THC Meets CPG
DTC Podcast
Exploring Tool Stack and Data in the CBG Space
In this chapter, they discuss their tool stack in the CBG space and mention two tools: stay.ai and after sell. They explain how stay.ai helps with their attention program and customer portal, while after sell aids in post-purchase and increasing initial purchase AOV. They also share data on the holiday season, including an increase in early offers and conversion rates but a decrease in AOV.
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