How I Built This with Guy Raz cover image

Robert Reffkin: Compass

How I Built This with Guy Raz

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Navigating Challenges in Startup Funding and Strategy

This chapter focuses on the initial funding phase of a startup, detailing the successful $8 million seed financing round and the diverse investor backgrounds that shaped its direction. The discussion highlights early operational challenges and the need for clarity in the company's mission, leading to a strategic pivot towards supporting experienced real estate agents. Additionally, it explores the development of tools designed specifically for agents, emphasizing their needs as the primary customers of brokerage firms.

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