Innovating Innovation with Mike Stemple
Entrepreneurs on Fire
00:00
Jefferson's Whiskey: A New Way to Make Wine Better
A whiskey brand called Jefferson's is taking whiskey. They put it into oak barrels charred barrels and sending them around the globe. The motion of the ocean moves the liquid in the barrel. It's just a different way of looking at how do we make a great product even better. You know like a lot of times you go into a wine store you just like oh my god there's a hundred red wines in here.
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