The Importance of Culture in Large Organizations

When Lou Gerstner became the CEO of IBM in 1993, he had never worked for a technology company, and IBM was in big trouble: competitors like Microsoft, Dell, and Compaq were eating up market share. Gerstner took the challenge head-on by reimagining IBM's structure and culture, and eventually helped IBM reclaim its position as a dominant force in the tech industry. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.