The Importance of Long-Term Vision in Business and User-Centric Innovation

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This chapter emphasizes the significance of long-term strategies in business and their role in societal advancement. It highlights a personal experience with user feedback in product development and introduces Microsoft Clarity as a tool for improving user experience and digital presence.

We are biologically wired to focus on the near-term, and that’s often a good thing. But in this moment — with global conflict, fast-evolving tech, and climate change dominating our present — we need to also prioritize long-term impacts. Futurist Ari Wallach joins Rapid Response host Bob Safian to dive into our biological and business motivations around what he calls “futuring.” Host of the new PBS docuseries, A Brief History of the Future, Wallach shares lessons from the longest-standing corporations on Earth, why he views AI as “immortal algorithms,” and how business leaders must embrace the moral imperative of their business as a core KPI.

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