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170. Greg Ward, Ward Law Group - Tactical Growth: Market Saturation and Milestone Hires
Personal Injury Mastermind
How to Build a Brand
You have to saturate a marketing channel to be memorable when people need your services, multiple impressions and a ton of repetition will keep your brand top of mind. There's something called what I call the tipping point where if you don't buy a big enough advertising contract, you won't get calls at all. Last but never least, go for geographic exclusivity. It is so powerful if you can control the distribution and keep competitors from moving in through top channels.
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