No Laying Up - Golf Podcast cover image

879 - Golf Sponsorships 101: Why Brands Sponsor Golf Events and Players

No Laying Up - Golf Podcast

CHAPTER

Navigating Sponsorships and Competition in Professional Golf

This chapter explores the evolving dynamics between the PGA Tour and its sponsors, emphasizing the focus on hospitality over viewership amid competition from digital platforms. It also highlights the changing engagement of younger fans with the sport and promotes a clothing brand that resonates with this demographic.

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