#66: Chris Sutherland – How a Physics professor built an audience of 2M+ followers on TikTok (in less than two years!)
Creator Science
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Navigating TikTok's Creator Economy
This chapter explores the evolving landscape of creator compensation on TikTok, focusing on the challenges and opportunities for monetization beyond traditional advertising. It discusses the requirements for creators to monetize content through the creator fund, the importance of brand deals, and the emotional journey of managing audience expectations. Additionally, the chapter highlights the significance of authenticity and niche targeting in building a successful TikTok presence.
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