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Advice Line: Finding Your Perfect Client Before Building Your Funnel (Andrew Zoll)

Advisor Marketing Made Simple

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Niche Marketing for Conservative Business Owners

This chapter explores the critical importance of defining client avatars within marketing strategies for conservative business owners, particularly those with Christian values. It discusses categorizing these avatars into coach class, business class, and first class, emphasizing the unique needs and motivations of each group. The conversation highlights the necessity of specialized marketing efforts to deeply connect with target audiences and address their specific pain points.

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