Bourbon's Changing Landscape

This chapter examines the craftsmanship and discreet operations of a Kentucky distillery while considering political influences like tariffs on the bourbon industry. It explores the complexities of pricing regulations, advertising lawsuits, and the market dynamics affecting consumer preferences, including a shift toward flavored and low-proof spirits. The conversation also touches on the evolving role of government regulations and the potential for emerging markets, suggesting both challenges and opportunities for the future of bourbon.