4min chapter

Deep Questions with Cal Newport cover image

Ep. 241: The Virality Trap

Deep Questions with Cal Newport

CHAPTER

The Importance of Views on Twitter

Will Marshall: Twitter's view feature adds a more highly dynamic, highly salient intermittent reinforcement indicator. He says it gives you intermittent reinforcement because some stuff you post is better than others. Marshall: TikTok will artificially make your view counts go up and down specifically to create the slot machine effect of you never know whichyour TikToks might take off.

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