The Importance of Views on Twitter

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Will Marshall: Twitter's view feature adds a more highly dynamic, highly salient intermittent reinforcement indicator. He says it gives you intermittent reinforcement because some stuff you post is better than others. Marshall: TikTok will artificially make your view counts go up and down specifically to create the slot machine effect of you never know whichyour TikToks might take off.

Why does Twitter maintain such a strong grip on those who produce things with their minds for a living? Is it really so critical that we all spend so many hours spreading our output on this particular platform? In today’s episode, we explore this question, seeking new, more sustainable and humane ways to be an online creative professional.

Below are the questions covered in today's episode (with their timestamps). Get your questions answered by Cal! Here’s the link: bit.ly/3U3sTvo

Video from today’s episode: youtube.com/calnewportmedia

Today’s Deep Question: Given all the advantages of controlling your own digital press, why do so many content producers rely on Twitter? [5:39]

- Does Twitter’s new view count feature make the service even worse? [27:10]
- Why do so many important business/thought leaders spend so much time on Twitter? [35:14]
- Does this professor need Twitter? [43:00]
- Does Mastadon stand a chance against Twitter? [53:26]

SOMETHING INTERESTING:

Started From the Bottom podcast [1:01:04]
pushkin.fm/podcasts/started-from-the-bottom

Australian senators backing 4-day work week [1:03:12]
theguardian.com/australia-news/2023/mar/09/australia-four-day-work-week-labor-greens-senators-support

Thanks to our Sponsors:

hensonshaving.com/cal
zocdoc.com/deep
mintmobile.com/deep
cozyearth.com (Promo code: Deep)

Thanks to Jesse Miller for production, Jay Kerstens for the intro music, and Mark Miles for mastering.