unSILOed with Greg LaBlanc cover image

496. Raising Boys in the Age of Gender Politics with Ruth Whippman

unSILOed with Greg LaBlanc

CHAPTER

The Evolution of Masculinity: Marketing and Unrealistic Ideals

This chapter examines the changing societal views on masculinity through the lens of marketing and toy representations, particularly G.I. Joe. It highlights the shift from realistic male figures in the 1960s to the hyper-masculine ideals of today, exploring the potential harm these exaggerated portrayals can have on young boys' body image.

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