5min chapter

The New Music Business with Ari Herstand cover image

Because Labels Don't Develop Artists, godmode Steps In

The New Music Business with Ari Herstand

CHAPTER

How to Be a Successful Internet Ninja

TikTok is much more of a crapshoot for the big swing for the viral moment. We're just really smart about or my guys are really smart about, you know, how to push content out into the world. For us, we're always trying to develop an artist and telling the world about that artist is literally pushing a boulder up a hill.

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