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214 : Building a brand of Taste and Culture - GD Prasad (Founder, VS Mani & Co.)
The Startup Operator
The Nervous Elements of Offline Retail
As far as offline retail is concerned we took a call to not stuff the shelf right so we're sending them very little because there is a very very good chance of returns. We also did some merchandising and some promoters and we sort of you know activated those things to uh to sort of help push it. The same logic actually works even in the back end when they give us a PO we need to service it to them at the fastest speed possible, he says.
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