2min chapter

Social Media Marketing Podcast cover image

Rethinking the Customer Journey: A Strategy for Marketers

Social Media Marketing Podcast

CHAPTER

Are You Trying to Build a Trust?

Video testimony might be even better than written testimonial, because they can kind of look at the person and see if that person's like them. Vidio's a great trust signal because it allows somebody to hear somebody's voice, see their sincerity. For good or bad, it can be a very good trust builder. And then, yo, an free resources. So let's say ebook or guide or something like that. That seems like it's almost in the try category, but it sounds like it also could be a trust thing, right? Well, here's how i look at that today: We probably are going to have to have a lot of trusts or make a decision that we

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