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The Care And Feeding Of Your Authority Business

The Business of Authority

CHAPTER

Is There a Difference Between Marketing and Sales?

The stuff that requires a CRM is you're starting to get into the sales realm. So outreach is almost definitely going to be involved at some point, even if it's just to set up a listening tour or something like that. And I can only think of one person in the history of my business who actually enjoyed that. It's the kind of thing that's really easy to put off. and then if you put it off long enough, then it's too late.

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