Sports marketing is changing (here’s what’s next)
Brandfathers
00:00
Unpacking Marketing Strategies and Athlete Endorsements
This chapter explores the intricacies of sports marketing, emphasizing the tangled relationships that arise from partnerships with athletes and the influence of agents and teams. It also discusses Gatorade's campaign featuring WNBA stars, analyzing both its reception and the complexities of celebrity endorsements.
Transcript
Play full episode
