The Impact of Private Label on Sustainability Growth

Venet: One of the things that surprised me the most is that there's such an effect across all the categories, right? So many of the categories, whether they show outsized growth at a total level or not. I think we went into the research with the hypothesis that it would be challenger brands, smaller brands, it would be driving a lot of the growth and I was surprised to see private label playing such a role. Venet: We've had conversations with executives on five continents at this point in terms of how do we really think about collaborating differently across the entire supply chain and even with competitors.