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Ep. 15 - The Psychology of Business including Restroom Gender
InFi: the Future of Finance
The Psychology of Ads
Just because we see an ad doesn't mean we're going to buy something, there needs to be an X number of touch points. When it comes down to price, let's say I gave you a coffee mug for free,. You'll put it in the dishwasher, and it goes in the bottom shelf of your cabinet. Some insurance is more time sensitive than others. We are willing to pay more money for it if we value it. If the price doesn't match the value, what's the catch with it?
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