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Steve Schwarzman I: “Become a Friend of the Situation”

Dealcraft: Insights from Great Negotiators

CHAPTER

Negotiating Complex Partnerships

This chapter delves into the intricacies of negotiating long-term contracts, particularly between a major news group and Reuters, highlighting the essential role of creativity in overcoming bureaucratic hurdles. It further explores a collaborative educational initiative in China, emphasizing the value of mixed faculty and diverse teaching methods to enhance learning experiences.

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