Positioning with April Dunford cover image

Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi

Positioning with April Dunford

CHAPTER

Rethinking Marketing Funnels

This chapter critiques traditional marketing funnels, arguing that they oversimplify the customer journey and fail to address individual needs. It introduces a customer-led growth approach, focusing on understanding customer experiences and optimizing strategies for improved engagement and growth.

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