Positioning with April Dunford cover image

Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi

Positioning with April Dunford

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Rethinking Marketing Funnels

This chapter critiques traditional marketing funnels, arguing that they oversimplify the customer journey and fail to address individual needs. It introduces a customer-led growth approach, focusing on understanding customer experiences and optimizing strategies for improved engagement and growth.

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