I get asked by every publisher, Esther, and the answer is I have no idea. It's all on the table. We are having a phenomenal metamorphosis from just ad-driven to paying for something quality. But at the same time, you've got people who used to pay for Netflix and now they add supported models coming up. So it's really unclear what direction we're headed and for what content. Also, I'm not a fortune teller, so I don't know what will resonate with people the most.

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