I get asked by every publisher, Esther, and the answer is I have no idea. It's all on the table. We are having a phenomenal metamorphosis from just ad-driven to paying for something quality. But at the same time, you've got people who used to pay for Netflix and now they add supported models coming up. So it's really unclear what direction we're headed and for what content. Also, I'm not a fortune teller, so I don't know what will resonate with people the most.
After a quick rundown of Kara’s Twitter feud with SVB-enthusiast David Sacks, we turn to an interview with a former Silicon Valley Bank customer: Kevin Systrom. When you found one of the most successful social media apps at 27, it’s tough to figure out where to go with Act Two. But after leaving Facebook (now Meta) in 2018, Systrom is back with an AI-powered news-reader called Artifact which has been dubbed a “Tiktok for Text.” Onstage at SXSW this weekend, as the SVB crisis was playing out, Kara and Kevin discuss his regrets about Instagram, his plans to crack the news business and what’s wrong with tech bros.
Questions? Comments? Email us at on@voxmedia.com or find us on Twitter @karaswisher and @nayeema
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