The Power of Language and Self Talk

Language doesn't just communicate information, it enforces or reinforces identity. The words we use can really solidify how we think about ourselves. By turning actions helping into identities, being a helper, we make people more likely to take those actions because they want to claim those desired identities. And you talk about the value of talking to yourself in the third person,. You know, rather than saying, I'm going to do great on this test. There's something surprisingly effective about that.