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How to Land Big Clients: The Art of Mograph Biz Dev with Joe Nash

School of Motion Podcast

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Specialization vs Generalization in the Creative Industry

This chapter explores the debate between being a specialist or a generalist in the motion design industry. It discusses the skills and knowledge required to be a generalist and how it can benefit a motion designer. The chapter also emphasizes the importance of understanding the business side of creative work and the need to constantly learn and adapt in a rapidly evolving industry.

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