15min chapter

BOSSY cover image

Girl, Stop Doing Everything Yourself, With Kathy Ireland

BOSSY

CHAPTER

Navigating Bartering and Personal Branding in Business

This chapter explores bartering as a strategic business approach, illustrated by a collaboration with a PR firm that fulfilled mutual needs without financial transactions. It examines the challenges entrepreneurs face when opting for a behind-the-scenes role in personal branding while addressing the importance of authenticity and building trust with customers. The conversation shifts towards establishing partnerships based on shared values and ethical considerations, highlighting the significance of aligning business choices with personal principles.

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