Girl, Stop Doing Everything Yourself, With Kathy Ireland
BOSSY
Navigating Bartering and Personal Branding in Business
This chapter explores bartering as a strategic business approach, illustrated by a collaboration with a PR firm that fulfilled mutual needs without financial transactions. It examines the challenges entrepreneurs face when opting for a behind-the-scenes role in personal branding while addressing the importance of authenticity and building trust with customers. The conversation shifts towards establishing partnerships based on shared values and ethical considerations, highlighting the significance of aligning business choices with personal principles.
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