All Quiet on the Second Front cover image

19. Scaling Cheat Codes for Success in Government Contracting with Mike Bergen

All Quiet on the Second Front

CHAPTER

The Importance of Partnerships in Sales

I love the idea of thinking of partnerships and partner, like partners and alliances sort of as like an SI type capability. And I think there's absolutely some equilibrium to be achieved with like quantity and quality and all of that. So of course partnerships is the connective tissue across a company. All of it is life. But it's like football.

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