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19. Scaling Cheat Codes for Success in Government Contracting with Mike Bergen
All Quiet on the Second Front
The Importance of Partnerships in Sales
I love the idea of thinking of partnerships and partner, like partners and alliances sort of as like an SI type capability. And I think there's absolutely some equilibrium to be achieved with like quantity and quality and all of that. So of course partnerships is the connective tissue across a company. All of it is life. But it's like football.
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