2min chapter

Make Things That Matter cover image

Petra Wille: Building a community of practice

Make Things That Matter

CHAPTER

What's the Hardest Call You Had to Make?

I feel like we're in the second generation of product, basically. As a field or a craft that the product discipline is, I feel like it's where design was in the, in the early 90s. So some really mastering the things that others have never heard of for example. Yeah. That's a great way to put it. And as we start to close out the conversation, I want to go into something that I'm calling the hard calls segment. This is where I asked my guest, a product leader, such as yourself to talk about a hard call they had to make and how they made it. What was the context and what they learned from what happened?Yeah.

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