How to Succeed in Business

I started out this because of my background in coaching football. That line was never drawn because you're on the field coaching these college athletes, but then they walk into your office late at night with personal problems. So like having that clear clean area of expertise is somehow as if you are going vertical, right? Or are you going there in niche in a way? Is that the case? I am very vertical. Now, I don't niche who I do things for. I niche what I do. What we do is niche, but we can do it for many, many people, companies, all different sized companies and individuals.

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