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3min chapter
Hip Hop Expert Discusses State of the Music Industry
The New Music Business with Ari Herstand
TikTok
TikTok gives you just enough in the early days to get you intrigued and then things do start to trickle off a bit there. And they got it down to a science just would be able to give you that initial dopamine rush right? It's encouraging you see that you want more of it because we all know what it's like to post on platforms where you don't get engagement That's how things drop off. The majors are having a restructure their business model because at this point they have about 65% of the market that means 35% of themarket are independent artists indie labels self release artists the majors have to change their business model as they're losing market share year over
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