Is There a Future in Entertainment?

I think it's a future we land in video, audio, whatever, media. At some point you'll not only get like the vide or whatever, but it'll be hyper responsive just to you. It seems as though at some point you don't go back from that and things become an audience of one. I'm not going to say if that's good or bad, and by the way, i think it depends on where the world takes it. But i just want to talk about that as a possibility. Is there something to be said of that, peter, or an argument against it? I would love your thoughts about this idea of kind of learning entertainment, whatever it's