What Is Your Earth Killer?

Every business in every marketing team has at least one you know, biggest issue they need to address. It's really around focus and focusing on everything that you can on that one issue at a time. And if with that focus, then once you address that move that other way, then you work towards the next one. Once we addressed the billing issue, whether it was just messaging or because it was just difficult to get through,. Then we asked ourselves, ok, did we make a meaningful enough change that we can address the seventh issue? Or do we work on something else upwards in the funnel?"