Is Your Data Strategy Future-Ready?
Banking Transformed with Jim Marous
00:00
Drip Marketing
Gregg: Data is the great equalizer. We can use various different cal lives from segment to not only identify if tha customer has a current mortgage, either with duce or with a competitor. And so we can see if theire lok, if they are purchasing froma home improvement store, like a home depot or a lose, and they're spending a lot. That, combined with that other mortgage,. i, we can set up a marketing campaign to identify if that customer is eligible, or not really eligible. It's a prospect of getting a homequity. That's great. Younow. What's interesting? Gregg, you know, let's, let's talk
Transcript
Play full episode
