6min chapter

Marketing Against The Grain cover image

Argument Alert!: New Game Double Down, Table Stakes and Kill

Marketing Against The Grain

CHAPTER

How to Save Netflix Through an Ads Business?

Neflix has been struggling to find a way of monetising their content. Curan says the company should look at how spotify does it with an ads business. He suggests that netflick's adverts are meant to be irritating, but not so irritating that people will want to get rid of them. Neflix is considering moving to live streaming in order to make more money from its content.

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