Investors are often thinking about your company a broken down by a few categories of risk. Will the market want this product? So you can have market risk. Another type of risk is business model risk. Notherg one you can have, as I say, team risk. But the risk that is mosteltospea for me, myself as one investor, that is most valuable for you to attack in a pitch and make me feel really good about is market risk. If you can convince me of the potential for market pull, i'm willing to forego my concerns for risk on almost all the other ones to some extent.

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