Investors are often thinking about your company a broken down by a few categories of risk. Will the market want this product? So you can have market risk. Another type of risk is business model risk. Notherg one you can have, as I say, team risk. But the risk that is mosteltospea for me, myself as one investor, that is most valuable for you to attack in a pitch and make me feel really good about is market risk. If you can convince me of the potential for market pull, i'm willing to forego my concerns for risk on almost all the other ones to some extent.
Julian Shapiro is back on the show today. He's been my co-host for our podcast Brains, he's an investor at Julian.capital and a writer at Julian.com. Lately, he's been super into investing. He's managed to take an overly complex thing like investing and reverse-engineer it, breaking it down into its simplest frameworks.
- Follow Julian on Twitter: https://twitter.com/julian
- Check out Demand Curve: https://www.demandcurve.com/
- Become an investor with Carveout: https://www.withcarveout.com/
- Apply to Hyper: https://hyper.com/
- Read Julian's memos for founders: https://www.julian.capital/