TED Business cover image

Why gender-based marketing is bad for business | Gaby Barrios

TED Business

00:00

The Pandemic and the Women's World Cup

Glinton: Marketers are using gender as a short cut to get to their target consumer. If you still blindly use a gender view for your markete activities, actually is just plain bad business. Glinton meets the people who are looking for solutions to the cracks exposed by the pandemic. And with his decades of experience reporting on culture the economy, he shares some interesting stories from his guests.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app