The Colin and Samir Show cover image

How $1 Trillion in Ad Spend Is Shifting Toward Creators

The Colin and Samir Show

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Intro

This chapter dives into the vibrant environment of the Cannes Lions Festival of Creativity, exploring its critical importance in the advertising sector. It discusses the festival's origins and evolution, illustrating its growth from a celebration of television ads to a comprehensive recognition of all advertising forms.

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