Navigating the Future of Search and Social Media

This Tea episode was wild—in the best way possible. I went deep with a bunch of callers on everything from building personal brands to battling imposter syndrome, choosing between buying a house or opening a dream pizza shop, and even bouncing back after Etsy shut down a six-figure store.

If you’ve ever felt stuck, scared to start, or unsure which way to go—this is the episode for you. There’s a ton of real advice in here, but more than that, it’s energy. It’s fire. It’s the push you need to stop overthinking and start moving.

We talk about:

• Why "perfect" content is killing your momentum

• The truth about followers, DMs, and your first 13 fans

• Whether college still makes sense (especially if you're creative)

• AI, brand building, and the future of search

• What to do when life punches you in the face—and how to fight back

• The pizza shop vs. house debate (and why offense always wins)

• How to grow leads with local ads and repurposed content

• Why soft skills matter and how to find companies that actually care