Muller: I'm trying to expand a few things. One is doing fairly lengthy paper on china, building out from the bolting out from the book. He may do something in russia, and i may do something on ciber just the sort of things we're talking about promised. After work that outgotis something you mentioned before, by the way. So he've caught a responsive cord. The argument is basically, of which i can another thing you mention in your book is a new products. And overwhelmingly, 85, 90, 95 % of those fail.

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