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Episode 22: Mike Katz Cuts Through the CDP BS
Marketecture: Get Smart. Fast.
The Death of DMPs
DMPs told a great story around something bigger than paid ad targeting, but they never evolved into anything more. With the rise of mobile and the app store, there is no such thing as like pixels and cookies inside app environments. So I don't think it was surprising that what used to be a DMP is dead. There are some companies like low to me that are still doing really well in the ad techniques.
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